JLL
Arabella Investment Memorandum
the challenge
Working with JLL South Africa, Tiny was hired for a high-end investment memorandum design job to showcase a hotel near Cape Town. We were tasked with creating something that would reflect the luxury nature of the property which had it's own branding and bespoke website. Our challenge was to combine the existing with the new so that potential investors could see the quality they would be receiving.
the concept
Arabella was a grand hotel. The interiors were elegant and warming. We wanted the investment memorandum to compliment this with an elegant but understated grandeur. Along with the look we opted for a sophisticated pallet of luxury dark leathers and gold with white.
the finish
With a logo that portrayed two statuesque lions, like those on pedestals, we felt the design had to be lofty and somewhat regal. Graphics within the pages had to be clean and light - not too bold or overpowering so that they looked too corporate. All of the graphics were stripped back to outlines only. We included an elegant patterned background to give the design some texture. Overall, a sophisticated memorandum was created and appreciated by our clients.
