Especial asked us to come up with a brochure design that would introduce and highlight their sourcing and manufacturing service. As well as their product inventory, they also create bespoke items and source products from all over the world. Our challenge was to make sure they had a brochure that would convey this in an easy way while still showcasing the new Especial brand.
We wanted the brochure to be a fun mix of the new brand with some more hand drawn elements to illustrate the key points of the sourcing and manufacturing service. In came the drawings emblazoned with the new Especial red. The brochure was designed with a progress line running throughout - finally ending at a case study.
The final product was a sweet little square brochure that could be read in under 20 minutes. Making sure that the main message was presented in a fun and friendly way so that all readers could safely understand the processes involved.