JLL
Investment Memorandum design – Pinnacle Tower
the challenge
An ongoing relationship with JLL Netherlands lead to another investment memorandum design project. For this project we took a internally designed document and transformed it into a high quality interactive PDF for JLL to confidently send out to clients. We had to take existing content and transform it into something on a higher level that suited the property.
the concept
The focus for the overall 'brand' on this particular design was created by looking deeply at architectural highlights of the building, internally and externally. We came to settle on a design that focused on the exterior slated design used on windows throughout the building. This element provided a modern geometrical style that fitted the building design and location in a modernised section of Amsterdam.
the finish
Overall a muted palette of greys, off black and yellow was used to portray content. An easy navigational contents strip was included to make it easy for investors to flick between sections. We included a three dimensional perspective map to highlight the property's location near main areas of interest in Amsterdam.
